Fusion Medispa

Fusion Medispa is a premier medical spa located in the Tampa, FL area, specializing in cosmetic injectables, medical-grade skincare treatments, and non-invasive body contouring solutions.

With over 20 years of experience and a commitment to providing cutting-edge services, Fusion Medispa offers personalized treatments to help clients achieve their aesthetic goals. The spa prides itself on using the latest technologies and techniques to deliver exceptional results in a safe, relaxing environment.

Client

Fusion Medispa

Role

UX Design + SEO

Location

Tampa, FL Remote

Project Brief

Fusion Medispa is a well-established spa offering a wide range of cosmetic and medical-grade treatments. To enhance the brand's digital presence and improve customer experience, a complete redesign of the website, logo, branding, and user interface was undertaken.

The primary objectives of this project were to clearly communicate the services offered, introduce curated packages, and optimize the user account, login, and shopping experience.

Key Deliverables

We started with a C&C to see what the top Medical Spas have in common. Once we identified the features, we rebranded logos, colors, t

C&C Analysis

Our Findings

Personas

Gathering Quantitative and Qualitative insights of our users.

Surveys & interviews

47 Participants gathering quantitative and qualitative insights of our users.

Research showed pet owners are open to CBD for their pets but lack brand loyalty due to effectiveness concerns. Many don’t know pet CBD is legal and sold online. Social media drives discovery, and users want fast checkout and clear pricing.

Our analysis of key competitors (VetCBD, Charlotte's Web CBD, Pet Releaf, Vybes) showed the value of education, disclaimers, and social proof. We addressed gaps by adding a CBD info page, subscription options, and fast checkout with PayPal and Apple Wallet.

Fusion Medispa.

Desktop // Mobile // Ecommerce

Client

Role

Location

Project Brief

Key Deliverables

C&C Analysis

Personas

Surveys & interviews

Educational Content

Dosing Guidelines

Fast Checkout

Legal Disclaimers

Subscription Options

Final Solution

Tools Used

C&C, Heuristic Evaluations

Figma

Shopify

Illustrator

ChatGPT